It’s so cool to be in business for yourself right now, you need a coat just to protect yourself from the internet’s wind chill factor. And being in marketing as a solopreneur is the new hip. The marketing of the latte appreciation society is a term I coined to describe people who spend an awful lot of time selling workshops on how to do marketing while spending a lot of
Huddling together under the safe little umbrella of group think doesn’t make your creative business idea stand out in the crowded marketplace. Those peers aren’t your customers. They have a vested interest in making you just one little penguin in a sea of black and white. Stop playing the game Pull out your pens and plan your actions. Do more than plan. Scribble. Ask why. Dig deep. Get angry at
How many times do you hear about people who choose a certain job in order to balance their creative ventures? And how many of them end up in the shifting sands of business and lose the time they hoped they would have gained? Should you let your dream winnow down into nothingness for the sake of self preservation of the financial kind? Surely there has to be a balance, right?