Marketing and business wouldn’t be where they are without scarcity mindset. It’s our “buy now!” moments in life that get the sales humming. This in itself isn’t all bad. Scarcity mindset may be powerful in terms of marketing, but it can also be difficult to switch off from and become a pervasive drive. This drive can influence behaviours and decisions in a seriously negative way. Let’s take a look at
You can always recognise a freelancer, small business owner or office worker who doesn’t have an awful lot going on outside work. They’re often too serious about the work. They also have higher levels of stress and are more difficult to work with. Work may be too high a priority as other things fall by the wayside. Their perspective becomes skewed. Work becomes far more valuable to identity than it ought
The web is amazing. Its gives us the ability to self publish. It’s made our abilities and our talents visible through blogs and websites. Through social media, we can reach out to almost anyone. We can create a following. And be someone inspiring to a total stranger. But we’re also seeing a negative side to this. Where the world was a frontier and the enabled could move, we’ve shifted the goal posts.
There are a lot of people in this world who, for whatever reason, have depleted levels of resilience. You may not have been filled with a bucket of load and enthusiasm as a kid. Or you may have been, only to have life slowly tip the contents on the floor. It sucks to lose resilience for any reason because it’s like the padding against the blows of life. However, you
You see it in the freelance culture. You see it with the white collar professionals. Even some small business owners have caught the bug. The agencies sure have. Everyone is measuring their worth in money and profit. But strangely, despite the fat salaries and fancy benefits, this doesn’t mean everyone’s actually having a great time. In fact, earning big bucks doesn’t make you any happier. According to two Princeton professors,
The conversation no one seems to want to have is the link between burn out and our desire to conquer the world. I think it’s really easy to be caught up in the idea that if someone else can do something, you can too. There are so many small business people, startup entrepreneurs and freelancers looking eagerly to peers for advice. You see those amazing things the other person does